Globitel, a leading telecom solution provider, took the chance and powerfully participated in Zain Technology Conference (ZTC), which took place in Istanbul, Turkey, to bring new innovations out to the market throughout the event.
Zain concluded its largest event to this point promoting their motto for the year; “Towards an Inspiring Digital Lifestyle Experience.” The three-day event attracted more than 65 technology partners including main sponsors; Ericsson, Huawei and Nokia. The primary message of the conference is about Zain transforming itself into a digital lifestyle operator by expanding its operations in the areas of Innovation, digital services provision and services for enterprises.
The conference consisted of 92 dedicated break-out technical sessions, where Globitel stood out to announce their latest VAS solution, the Ring Back Advertising presented in a session by Globitel’s Vice President Fadi Qutaishat, explaining the product and its impact on revolutionizing the relationship between Advertising and Telecommunication companies with their users and subscribers, by replacing usual ringing tones with advertisements created specifically according to the subscribers’ interests.
“Our goal is to take advertising to a whole new, controllable level in an innovative method” said Qutaishat during his presentation, adding another unconventional solution to their list of products that Globitel displayed along the event. “We are honored to be participating in this event as Zain’s partners, and being able to contribute in developing and shaping future digital technology” added Qutaishat.
Globitel always took the lead in presenting the latest telecommunications technologies and services, and their participation was crucial to this year’s ZTC to assist in the leap Zain is willing to make towards technological innovation, as the partnership always pushed both companies to higher levels in the marketplace.