Amman, Jordan – July 2026
Globitel, a leading provider of customer experience and telecommunications solutions, successfully hosted its exclusive event, “Untangling CX in the Age of AI,” bringing together customers, partners, and industry leaders for an engaging discussion on how artificial intelligence is transforming the future of customer experience.
The event highlighted one key message: AI is no longer a vision for the future it is a business imperative today. Through insightful discussions, live demonstrations, and customer conversations, attendees explored how organizations can leverage AI to improve customer engagement, increase operational efficiency, and create measurable business value.
As part of the event, Globitel unveiled the next generation of its AI-powered Customer Experience portfolio, featuring:
- Volai – Globitel’s next-generation AI Virtual Agent, designed to automate customer interactions across voice and digital channels while delivering natural, intelligent conversations.
- SpeechLog AI Assistant – An AI-powered solution that provides agents with real-time guidance, recommendations, and knowledge during live customer interactions, improving efficiency and service quality.
- SpeechLog AI Analytics – Advanced conversational intelligence that analyzes 100% of customer interactions, uncovering valuable insights, monitoring quality, and helping organizations make data-driven decisions.
Together, these solutions enable organizations to deliver smarter customer experiences, empower employees with AI-driven assistance, gain complete visibility into customer interactions, and transform every conversation into actionable business intelligence.
For nearly three decades, Globitel has been helping organizations across the region enhance customer engagement through innovative technology. As AI continues to reshape the customer experience landscape, the company remains committed to delivering practical, enterprise-grade solutions that solve real business challenges and help organizations accelerate their digital transformation.
“The conversations and engagement throughout the event reinforced what we have long believed that AI is fundamentally changing the way businesses interact with their customers,” said Sharif Nabulsi, CEO & Co-Founder of Globitel. “Our mission is to ensure organizations can confidently embrace this transformation with AI solutions that are intelligent, scalable, and built to deliver tangible business outcomes.”
The event concluded with networking sessions that encouraged collaboration, knowledge sharing, and meaningful discussions about the evolving role of AI in customer experience.
Globitel extends its sincere appreciation to all customers, partners, and guests who attended and contributed to making Untangling CX in the Age of AI a remarkable success. The company looks forward to continuing its journey of innovation and helping organizations shape the future of customer experience through AI.
About Globitel
For nearly 30 years, Globitel has been delivering innovative Customer Experience and telecommunications solutions to organizations across the Middle East, Africa, and beyond. Through AI-powered technologies, customer engagement platforms, and telecom solutions, Globitel enables enterprises to optimize operations, improve customer satisfaction, and accelerate digital transformation.





