Riyadh, Saudi Arabia – 31 Aug 2026

Globitel, a leading provider of telecommunications and customer experience solutions, has signed a strategic Memorandum of Understanding (MOU) with Saudi Business Machines (SBM) during LEAP 2026, reinforcing both companies’ commitment to driving digital transformation and delivering innovative technology solutions across the Saudi market.

The agreement brings together Globitel’s expertise with SBM’s strong technology capabilities and extensive presence in the Saudi market. The collaboration aims to explore new opportunities and deliver integrated solutions that address evolving business needs and accelerate digital transformation for organizations across the Kingdom.

Through this strategic collaboration, Globitel and SBM will work together to identify opportunities where advanced technologies, AI-powered solutions, and intelligent customer experience capabilities can create measurable business value. The partnership reflects a shared vision of enabling organizations to enhance operational efficiency, improve customer engagement, and build more intelligent and connected service experiences.

“Signing this MOU with SBM represents an important step in strengthening our presence and partnerships in the Saudi market,” said [Nael Halawa, KSA Managing Director] at Globitel. “By combining our capabilities and market expertise, we look forward to creating innovative solutions that help organizations transform the way they engage with their customers and operate their businesses.” With this collaboration, Globitel and SBM look forward to transforming opportunities into impactful solutions and creating a stronger foundation for future growth and innovation in Saudi Arabia.